360 Digital Marketing

Social Media Management for Brands That Need More Than Posting

A strong social presence needs more than a full calendar. Dabtive combines channel roles, content narratives, creative direction, publishing, community, and performance review into one operating system.

↓ See how we work
A clearer role for each social channel
More coherent content narratives
Stronger visual and verbal consistency
A more manageable content operating system
Better connection between social activity and wider brand or marketing objectives
01

Problems We Solve

Social Media Problems We Help Resolve

The accounts are active, but their role is unclear

The calendar is being filled rather than directed

The brand changes from post to post

Performance is reported without enough strategic context

Social is disconnected from the rest of marketing

02

Who This Is For

Who Social Media Management Is Usually For

This work is most useful for brands where social media has become an important ongoing touchpoint rather than an occasional publishing channel.

A Good Fit If

  • ✓need sustained and professional channel operations
  • ✓have enough brand and business activity to support continuous content
  • ✓require strategic and creative depth beyond scheduling
  • ✓want social content to support wider brand or marketing priorities
  • ✓need an external partner capable of working with internal marketing stakeholders
  • ✓manage multiple creators, content formats, or approval flows.
03

How We Approach It

How We Manage the Social System

01→

Define the role of each channel

Not every platform needs the same objective, audience, tone, content mix, or publishing cadence.

02→

Build content pillars and recurring narratives

We create enough structure to make planning consistent without making every month feel identical.

03→

Establish the operating workflow

Strategy, planning, copy, creative direction, production, approval, publishing, and reporting are organized into a repeatable process.

04→

Manage publishing and community

Where included, social is treated as an active channel that requires response, moderation, and ongoing attention rather than one-way scheduling.

05→

Coordinate creators and campaigns

Creators, influencer activity, paid campaigns, product launches, and other channel moments are connected where they should reinforce one another.

06

Review performance against the channel’s role

Content is evaluated in context.

04

Scope of Work

Scope of Work

✓Social media strategy
✓Channel strategy
✓Content pillars
✓Editorial planning
✓Content calendar
✓Social copy
✓Creative direction
✓Content production coordination
✓Publishing
✓Community management
✓Creator and influencer coordination
✓Campaign integration
✓Paid media coordination
✓Social listening where relevant
✓Performance analysis
✓Reporting and recommendations

Have a project in mind?

Bring the problem. We’ll help define the right scope. Start with the business context before deciding what needs to be executed.
05

What You Get

What You Get

Channel Strategy
Content Pillars
Editorial / Publishing Plan
Copy & Creative Direction
Production Workflow
Community Management Framework
Creator / Campaign Coordination where included
Performance Review
07

Next Reading

Continue with thinking from Dabtive.

View all articles →
08

FAQ

Questions worth answering before the brief gets written.

Does Dabtive create the content as well as manage the accounts?+

Production can be included depending on the channels, formats, volume, and delivery model. The scope can also work with an internal content team.

Which social media platforms does Dabtive manage?+

Platform selection depends on where the audience is and what the business needs the channel to accomplish. Relevant platforms can include Instagram, TikTok, LinkedIn, and others.

Does Social Media Management include community management?+

It can. Community scope depends on the channel, expected response level, moderation needs, and operational requirements.

Can you work with creators or influencers?+

Yes. Creator and influencer coordination can be part of the engagement where it supports the strategy.

Do you guarantee follower growth?+

No. A specific follower number is not an appropriate universal promise. We focus on the role of the channel and the performance indicators that support that role.

Build a social presence with a reason to exist beyond the calendar.

Consistency becomes more valuable when the brand knows what it is consistently trying to build.

Start a Project →
Not sure where to start?

Use the assessment tool to identify the most likely starting point before you choose a service.

Start Assessment →